Pragmatic Gbengus

           HOW TO BRAND YOURSELF By now, you must now realise that you are brand, as branding is not only about product and service. I know the question on your mind now is "How do I brand myself?" Or, "what should I brand about myself to get to my dream goal or career?" Good question. Here are some of the areas you need to brand to make yourself a unique, attractive and compelling personality. 1.     Have a Good Dress Sense: The first thing people see about you is your dressing, even before you introduce yourself. That is why your dressing matters a lot. “The way you dress is how you will be addressed.” If you dress a gentleman, you will be addressed as such; if you dress as a ‘Yahoo boy; you will be addressed as such. The way you carry yourself, walk, your breath, etc is also part of your dressing. You need to pay attention to this. 2.     Have a Compelling CV: Many CVs are ending in the trash-bin today be...

“Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have something in you, do something that defines you. Invest in something, develop a unique skill, get noticed for something – it creates a talking point.” – Chris Arnold. Despite the much talked=about efforts by government to creates jobs for its teeming population of unemployed youths through different programmes, indications are that the worsening unemployment situation assumed an alarming proportion. Every year, about one million Nigerians are churned out of the higher institutions of learning. Thus adding to the beleaguered labour market and creating more employment mirage. Getting good degrees and paper qualification are no longer meal-ticket to landing the dream job you desired as it used to be two or three decades ago. These days, prospective graduates and graduates need to use their brains, get the skill, create the jobs they want in order to eke a livi...